Joan of the Internet. Yes to all this.
“People with self-respect exhibit a certain toughness, a kind of moral nerve; they display what was once called character…Character—the willingness to accept responsibility for one’s own life—is the source from which self-respect springs.” Joan Didion, … Read More
The Sweet Case for #Selfies at #Graduation + Happiness In General
Ah, graduation is over – congratulations to all of the 2014 graduates across our country! Here is a lovely quote from Shonda Rhimes’ Dartmouth Commencement speech this year that went viral: “Be brave. Be amazing. … Read More
Strategic Storytelling – Social Media 8 Month Report – Southern Oregon University
Last week I presented 8 months of social media work I’ve directed and collaborated on for SOU. It was a blast going over all that’s been set in place: introduced social media best practices, created a thematic … Read More
The Making of #LovingSOU
Tracking the visual snaps and language your demo crafts on social = rich source material and inspiration for ways to conceptualize a social media campaign. Here’s how SOU’s latest Preview Weekend Instagram Contest was conceptualized. 1. … Read More
Burning House BFF + Sophie Calle Badass
Objects as pointers to a person. Objects as portraits. I’m in love with Burning House. Forever BFF. Sophie Calle nailed it years ago in The Hotel, Room 47, 1981 “On Monday, February 16, 1981, I … Read More
8 #HESM Content Creation Ideas
Your #1 priority as a content creator is to identify the wants and aspirations of your demographic, and give them content that speaks to that. Why? The likes, shares, and comments on your content get … Read More
6 Steps to a Successful UGC Instagram + Facebook Giveaway
For my most recent client, Southern Oregon University, I created a UGC initiative on Instagram during the first 2 weeks of school. It was the perfect time to leverage excitement around a new school year. The … Read More
Social Media is An Act of Celebration: Building on Sinek’s Why (+ Analytics Don’t Lie)
I’ve been asked to teach a one day social media promotions class in the SOU Business School so it’s a perfect time to do a series of blog posts on Promotions in Social Media. I … Read More
The Gift of Gab (Strong Copywriting): How to Engage with Top Influencers + Brands on Twitter
OMFG MAN REPELLER RT MY TWEET! I pulled this image from Man Repeller’s Instagram + crafted a tweet build awareness around her new collab. Anyone can say “Share this…” “Like if…” “RT if…” Synthesizing and connecting into … Read More