state of the selfie
State of the Selfie is a research project of mine I’m extremely excited about. This project teases the selfie out of the smartphone and brings it into the real world via a one-on-one exchange with a … Read More
The Sweet Case for #Selfies at #Graduation + Happiness In General
Ah, graduation is over – congratulations to all of the 2014 graduates across our country! Here is a lovely quote from Shonda Rhimes’ Dartmouth Commencement speech this year that went viral: “Be brave. Be amazing. … Read More
Strategic Storytelling – Social Media 8 Month Report – Southern Oregon University
Last week I presented 8 months of social media work I’ve directed and collaborated on for SOU. It was a blast going over all that’s been set in place: introduced social media best practices, created a thematic … Read More
Burning House BFF + Sophie Calle Badass
Objects as pointers to a person. Objects as portraits. I’m in love with Burning House. Forever BFF. Sophie Calle nailed it years ago in The Hotel, Room 47, 1981 “On Monday, February 16, 1981, I … Read More
8 #HESM Content Creation Ideas
Your #1 priority as a content creator is to identify the wants and aspirations of your demographic, and give them content that speaks to that. Why? The likes, shares, and comments on your content get … Read More
6 Steps to a Successful UGC Instagram + Facebook Giveaway
For my most recent client, Southern Oregon University, I created a UGC initiative on Instagram during the first 2 weeks of school. It was the perfect time to leverage excitement around a new school year. The … Read More
Social Media is An Act of Celebration: Building on Sinek’s Why (+ Analytics Don’t Lie)
I’ve been asked to teach a one day social media promotions class in the SOU Business School so it’s a perfect time to do a series of blog posts on Promotions in Social Media. I … Read More
Building a Brand – Strategy 101 – Blog 1
Welcome to my life, called Building a Brand 101. As a freelancer, and especially in social, you jump onto the sand, create a castle, and then the waves come in and the project’s over. Super. … Read More
Sea Creature Imprint + Erasure
Instagram + text images I created for and from my personal tumblr blog. I recently painted a wall in my kitchen with chalkboard paint. And I recently discovered that chalk is formed from the skeletal remains of … Read More