Category Archive

Mass Social Strategy’s Offerings

masssocialMay 17, 2016Blog, Listen, Scent, Smell, Taste, Touch, Uncategorized, Viewplane, WandLeave a Comment

               

state of the selfie

masssocialDecember 26, 2015Listen, Scent, Taste, Touch, Uncategorized, Viewplane, WandLeave a Comment

State of the Selfie is a research project of mine I’m extremely excited about. This project teases the selfie out of the smartphone and brings it into the real world via a one-on-one exchange with a … Read More

The Sweet Case for #Selfies at #Graduation + Happiness In General

masssocialJune 17, 2014Blog, Listen, Scent, Taste, Touch, Uncategorized, Viewplane, WandLeave a Comment

Ah, graduation is over – congratulations to all of the 2014 graduates across our country! Here is a lovely quote from Shonda Rhimes’ Dartmouth Commencement speech this year that went viral: “Be brave. Be amazing. … Read More

Strategic Storytelling – Social Media 8 Month Report – Southern Oregon University

masssocialMarch 29, 2014Blog, Listen, Scent, Taste, Touch, Uncategorized, Viewplane, WandLeave a Comment

Last week I presented 8 months of social media work I’ve directed and collaborated on for SOU. It was a blast going over all that’s been set in place: introduced social media best practices, created a thematic … Read More

The Making of #LovingSOU

masssocialFebruary 25, 2014Blog, Listen, Uncategorized, Viewplane, WandLeave a Comment

Tracking the visual snaps and language your demo crafts on social = rich source material and inspiration for ways to conceptualize a social media campaign. Here’s how SOU’s latest Preview Weekend Instagram Contest was conceptualized. 1. … Read More

Burning House BFF + Sophie Calle Badass

masssocialJanuary 22, 2014Blog, Listen, Scent, Taste, Touch, Uncategorized, Viewplane, WandLeave a Comment

Objects as pointers to a person. Objects as portraits. I’m in love with Burning House. Forever BFF. Sophie Calle nailed it years ago in The Hotel, Room 47, 1981 “On Monday, February 16, 1981, I … Read More

8 #HESM Content Creation Ideas

masssocialJanuary 20, 2014Blog, Listen, Scent, Taste, Touch, Uncategorized, Viewplane, WandLeave a Comment

Your #1 priority as a content creator is to identify the wants and aspirations of your demographic, and give them content that speaks to that. Why? The likes, shares, and comments on your content get … Read More

6 Steps to a Successful UGC Instagram + Facebook Giveaway

masssocialJanuary 14, 2014Blog, Listen, Scent, Taste, Touch, Uncategorized, Viewplane, WandLeave a Comment

For my most recent client, Southern Oregon University, I created a UGC initiative on Instagram during the first 2 weeks of school. It was the perfect time to leverage excitement around a new school year.  The … Read More

Social Media is An Act of Celebration: Building on Sinek’s Why (+ Analytics Don’t Lie)

masssocialNovember 17, 2013Blog, Listen, Scent, Taste, Touch, Uncategorized, Viewplane, WandLeave a Comment

I’ve been asked to teach a one day social media promotions class in the SOU Business School so it’s a perfect time to do a series of blog posts on Promotions in Social Media. I … Read More

Building a Brand – Strategy 101 – Blog 1

masssocialAugust 31, 2013Listen, Scent, Taste, Touch, Uncategorized, Viewplane, WandLeave a Comment

Welcome to my life, called Building a Brand 101. As a freelancer, and especially in social, you jump onto the sand, create a castle, and then the waves come in and the project’s over. Super. … Read More