Mass Social Strategy’s Offerings

masssocialMay 17, 2016Blog, Listen, Scent, Smell, Taste, Touch, Uncategorized, Viewplane, Wand0 Comments

               

state of the selfie

masssocialDecember 26, 2015Listen, Scent, Taste, Touch, Uncategorized, Viewplane, Wand0 Comments

State of the Selfie is a research project of mine I’m extremely excited about. This project teases the selfie out of the smartphone and brings it into the real world via a one-on-one exchange with a … Read More

The Sweet Case for #Selfies at #Graduation + Happiness In General

masssocialJune 17, 2014Blog, Listen, Scent, Taste, Touch, Uncategorized, Viewplane, Wand0 Comments

Ah, graduation is over – congratulations to all of the 2014 graduates across our country! Here is a lovely quote from Shonda Rhimes’ Dartmouth Commencement speech this year that went viral: “Be brave. Be amazing. … Read More

Strategic Storytelling – Social Media 8 Month Report – Southern Oregon University

masssocialMarch 29, 2014Blog, Listen, Scent, Taste, Touch, Uncategorized, Viewplane, Wand0 Comments

Last week I presented 8 months of social media work I’ve directed and collaborated on for SOU. It was a blast going over all that’s been set in place: introduced social media best practices, created a thematic … Read More

The Making of #LovingSOU

masssocialFebruary 25, 2014Blog, Listen, Uncategorized, Viewplane, Wand0 Comments

Tracking the visual snaps and language your demo crafts on social = rich source material and inspiration for ways to conceptualize a social media campaign. Here’s how SOU’s latest Preview Weekend Instagram Contest was conceptualized. 1. … Read More

Burning House BFF + Sophie Calle Badass

masssocialJanuary 22, 2014Blog, Listen, Scent, Taste, Touch, Uncategorized, Viewplane, Wand0 Comments

Objects as pointers to a person. Objects as portraits. I’m in love with Burning House. Forever BFF. Sophie Calle nailed it years ago in The Hotel, Room 47, 1981 “On Monday, February 16, 1981, I … Read More

8 #HESM Content Creation Ideas

masssocialJanuary 20, 2014Blog, Listen, Scent, Taste, Touch, Uncategorized, Viewplane, Wand0 Comments

Your #1 priority as a content creator is to identify the wants and aspirations of your demographic, and give them content that speaks to that. Why? The likes, shares, and comments on your content get … Read More

6 Steps to a Successful UGC Instagram + Facebook Giveaway

masssocialJanuary 14, 2014Blog, Listen, Scent, Taste, Touch, Uncategorized, Viewplane, Wand0 Comments

For my most recent client, Southern Oregon University, I created a UGC initiative on Instagram during the first 2 weeks of school. It was the perfect time to leverage excitement around a new school year.  The … Read More

Social Media is An Act of Celebration: Building on Sinek’s Why (+ Analytics Don’t Lie)

masssocialNovember 17, 2013Blog, Listen, Scent, Taste, Touch, Uncategorized, Viewplane, Wand0 Comments

I’ve been asked to teach a one day social media promotions class in the SOU Business School so it’s a perfect time to do a series of blog posts on Promotions in Social Media. I … Read More

Building a Brand – Strategy 101 – Blog 1

masssocialAugust 31, 2013Listen, Scent, Taste, Touch, Uncategorized, Viewplane, Wand0 Comments

Welcome to my life, called Building a Brand 101. As a freelancer, and especially in social, you jump onto the sand, create a castle, and then the waves come in and the project’s over. Super. … Read More