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The Sweet Case for #Selfies at #Graduation + Happiness In General

masssocialJune 17, 2014Blog, Listen, Scent, Taste, Touch, Uncategorized, Viewplane, WandLeave a Comment

Ah, graduation is over – congratulations to all of the 2014 graduates across our country! Here is a lovely quote from Shonda Rhimes’ Dartmouth Commencement speech this year that went viral: “Be brave. Be amazing. … Read More

The Making of #LovingSOU

masssocialFebruary 25, 2014Blog, Listen, Uncategorized, Viewplane, WandLeave a Comment

Tracking the visual snaps and language your demo crafts on social = rich source material and inspiration for ways to conceptualize a social media campaign. Here’s how SOU’s latest Preview Weekend Instagram Contest was conceptualized. 1. … Read More

8 #HESM Content Creation Ideas

masssocialJanuary 20, 2014Blog, Listen, Scent, Taste, Touch, Uncategorized, Viewplane, WandLeave a Comment

Your #1 priority as a content creator is to identify the wants and aspirations of your demographic, and give them content that speaks to that. Why? The likes, shares, and comments on your content get … Read More

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