Social Media is An Act of Celebration: Building on Sinek’s Why (+ Analytics Don’t Lie)
I’ve been asked to teach a one day social media promotions class in the SOU Business School so it’s a perfect time to do a series of blog posts on Promotions in Social Media. I … Read More
Building a Brand – Strategy 101 – Blog 1
Welcome to my life, called Building a Brand 101. As a freelancer, and especially in social, you jump onto the sand, create a castle, and then the waves come in and the project’s over. Super. … Read More
The Gift of Gab (Strong Copywriting): How to Engage with Top Influencers + Brands on Twitter
OMFG MAN REPELLER RT MY TWEET! I pulled this image from Man Repeller’s Instagram + crafted a tweet build awareness around her new collab. Anyone can say “Share this…” “Like if…” “RT if…” Synthesizing and connecting into … Read More
The 3 Key Stages of Social Media Strategy
To be an effective social media manager, you’ve got to have your social media strategy in place. Listen, Love, and Leverage are the stages I’ve named and step through with all new clients. It’s a … Read More