Ah, graduation is over – congratulations to all of the 2014 graduates across our country! Here is a lovely quote from Shonda Rhimes’ Dartmouth Commencement speech this year that went viral: “Be brave. Be amazing. … Read More
Tracking the visual snaps and language your demo crafts on social = rich source material and inspiration for ways to conceptualize a social media campaign. Here’s how SOU’s latest Preview Weekend Instagram Contest was conceptualized. 1. … Read More
For my most recent client, Southern Oregon University, I created a UGC initiative on Instagram during the first 2 weeks of school. It was the perfect time to leverage excitement around a new school year. The … Read More
I’ve been asked to teach a one day social media promotions class in the SOU Business School so it’s a perfect time to do a series of blog posts on Promotions in Social Media. I … Read More
Welcome to my life, called Building a Brand 101. As a freelancer, and especially in social, you jump onto the sand, create a castle, and then the waves come in and the project’s over. Super. … Read More
I’m in love with these 2 Pinterest boards I’ve created for one of my current clients. The White Album And Be #YOUtopia. Love the hashtag I came up with, too!
To be an effective social media manager, you’ve got to have your social media strategy in place. Listen, Love, and Leverage are the stages I’ve named and step through with all new clients. It’s a … Read More